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Five Reasons Why You’re Not an Elite Road Warrior Yet But How to Become One

Nothing like offending the reader right out of the gate by telling you You’re NOT an elite road warrior yet.

It reminds me of my favorite highly educational and cerebral movie (ha ha), Dumb and Dumber where Jim Carrey is talking to the love of his life and asking her what were his chances with her.

Mary Swanson : I’d say more like one out of a million.

Lloyd Christmas : [long pause while he processes what he’s heard] So you’re telling me there’s a chance.

So, I’m definitely telling you there’s a chance and I want you to have the optimism and commitment of Lloyd Christmas in Dumb and Dumber.

I love the word ELITE.

You hear it in the sports world.

You hear it in the business world.

But until now, we’ve not heard it associated in business travel and with the Road Warrior.

My Definition of an Elite Road Warrior

Does what it takes, no matter what, to be at your best in your work / health / home life while on business travel.

So, with that lofty aspiration, there are …

Top Five Reasons Why You’re NOT an Elite Road Warrior Yet…

(with the emphasis on the word YET)

1. We hate to miss out on anything

It’s easy on the road to get pulled in / sucked in / pressured in / easily persuaded into about everything

  • Food – appetizers / fattening food / desserts
  • Drinks – soda / energy drinks / alcohol
  • Events
  • After Parties

It’s FOMO – fear of missing out and that’s exactly the issue. The problem though is we simply prefer instant gratification. The benefit of the here and now and we can easily justify it.

2. We’re just too busy and too tired

As a result of hating to miss out on anything, we become incredibly busy and always on the go. When that happens, we’re just too tired.

Too busy and too tired to do the habits that will ultimately allow us to become an elite road warrior.

3. We’re too set in our ways

If you’ve been on the road for any length of time, you have YOUR WAY of doing things on the road.

We just do our deal. I call it our Road Thing. We do whatever the day on the road tells us to do.

Change is hard in general, and then when you combine the road being hard, it’s just easy to get set in your way of doing things.

But if “your ways” are not producing great results and leading you to becoming who you want to be, then it’s a problem.

4. We don’t have a plan

We may have a plan for our trip:

  • our travel schedule
  • our meetings
  • dinners or events

But we don’t have a plan for the habits that are going to move the needle on moving from the Exhausted Road Warrior or the Existing Road Warrior to the Elite Road Warrior.

Our lack of plan becomes our plan and how’s THAT working out for you?

5. We didn’t know it was possible

Too often we just do our Road Thing because it’s the only thing we know.

When we’re unaware of a “better way” we just do what we’re comfortable with and used to. It’s easy and natural.

But when you hear of a better way, does that peak your interest? If so, you don’t have to be stuck just existing or exhausted on the road.

Whether you realize it or not, you have a certain energy level that you’ve developed on the road.

Is your status as good as you think it is or even hope it to be?

If you’re reading this blog, there’s a good chance you want to improve your road life.

Maybe you’re one or more of the following:

  • In the worst shape of your life right now
  • Stressed and overwhelmed
  • Always tired or even exhausted when you come back home
  • Disconnected with those back home far more than you want to be

You don’t have to stay the way you are on the road. You can change. You can stop limiting the road and what it can’t do for you and begin to leverage the road for what it can do for you.

So, How do you become an ERW (Elite Road Warrior)?

1. Committing to the three focus areas of an ERW:

Let’s circle back to my Definition of an Elite Road Warrior: Does what it takes, no matter what, to be at their best in their work / health / home life while on business travel.

Too many business travelers are average at best in just one or two of those areas. It may be Work and that’s it. Or Work and kinda your health or work and your home life is okay but you’re not connected at a deep level if you even know what is possible.

I came to a point where I just “had enough.”

  • Tired of how I look in the hotel mirror
  • Tired of not performing at a level I knew I could do on the road
  • Tired of no energy
  • Tired of feeling distant from my family

I needed to change and the commitment was to the three focus areas of an Elite Road Warrior:

  • Work
  • Health
  • Home Life

2. Developing the 6 Energy Habits 

This is how you become an ERW – by integrating the six energy habits into your Road Life.

Here are the six. Three are Physical Energy Habits and Three are Mental Energy Habits:

The Physical Energy Habits:

1.Move

2. Fuel

3. Rest

The Mental Energy Habits:

4. Perform

5. Develop

6. Connect

The way they integrate with the Three Focus Areas:
Work – Perform / Develop
Health – Move / Fuel / Rest
Home Life – Connect

And these 6 Energy Habits are the basis for my upcoming book called Elite Road Warrior – Transform Your Work, Health, and Home Life on Business Travel.

You may feel like you’re close or possibly a LONG way away right now from being an ERW.

Either way, my book, podcast, and this blog are all designed to move you to implement 6 Energy Habits within the three key focus areas of Work / Health / Home Life.

We can do this together.

Four Words That Will Change Your Nutritional Regrets on the Road

Today we’re discussing the 2nd Energy Habit – FUEL

When I survey business travelers to ask them what their biggest challenge as a road warrior is, 9 out of 10 will answer: eating healthy on the road. I have the handful of stories of some incredible food I’ve eaten and wine I’ve drank during my many years on the road and the 40 extra pounds to prove it!

There are many reasons why eating healthy on the road was their biggest challenge, such as no self-control, lack of control over your own meals, FOMO (fear of missing out), peer pressure, etc. All understandable but in the end, we’re left with the weight, the guilt, and the lack of energy.

Here’s a Question For You…
Have you ever wondered if food really affects your energy? How often have you missed breakfast and start dragging in the mid to late morning or because you’re hungry and your stomach is growling. Or how often have you made a poor lunch choice and it’s haunting you (and others) mid to late afternoon on the road? You become THAT guy or girl.

You’re either tired, bloated, or struggle digesting whatever you ate that seemed like a good idea at the time. This proves how much our food can directly affect our energy.
Early on, sadly, my criteria for food most of my road life was as follows:

  • I want it quick
  • I want it easy
  • I want it large
  • I want it tasty

When I first started out, I had the budget of a small child who hated food, which meant I had to get very creative on the use of my daily food allotment. I made so many bad choices early on and also created many bad habits that took years to unlearn.

Here’s a stat: 75% of adults are overweight and 36% are considered obese.
Think about that.

And this statistic doesn’t address the Road Warrior who eats many of those meals on the road with many more tempting and fattening foods literally at their fingertips.

Now, there’s overweight statistically then there’s overweight for you. And here’s the problem:

We don’t see the correlation between nutrition and energy.

If we don’t watch what we eat and continue down this path, we’re always going to feel:

  • Embarrassed about how we look
  • Insecure
  • Shame
  • Lazy
  • Out of control
  • Lack self-discipline
  • Little to no energy

Is that the life you want? And if we’re REALLY honest with ourselves, will my health affect the quality and length of my life?

And THAT is the real issue: Not having energy as a result of not eating properly to do my VERY BEST every single day.

Is that your story? Do you feel unhealthy? Overweight?

I can relate.

I used to eat whatever I wanted and whenever I wanted and often times, the later the better. Can’t go to bed hungry, right? I never looked at the label to read the calories, fat, or sugar – and definitely not the ingredients.

Looking back, I’m a little horrified at what I consumed a majority of my life.

I justified my eating because I worked out and once I started traveling, I couldn’t hide the weight anymore. I felt horrible, far from my best, and detested how I looked in the hotel mirror.

For me, this was not acceptable and I hated how I felt and looked. But I chose to change the way I ate on the road which became a catalyst to change my eating behaviors at home as well.

I feel in control again and in really good shape for my age. I prefer to curl the 40 lb. dumbbell not carry it in my gut.

Food is a personal issue especially on the road. It’s easy to feel justified by what we eat on the road. I hear consistently from women that too often food becomes emotional on the road and reactive due to the stress. Understandable, but there’s still a cost.

Men often turn to alcohol and we know where that could lead.

Energy Habit Two is FUEL. It’s challenging how we look at food when we travel.

Here’s The Problem

I was eating on the road because I was hungry or because it was time to eat and it was just there in front of me. I did NOT look at food in the way that is critical for a Road Warrior:

I had to change my mindset to the following…

FOOD is FUEL.

It’s the fuel your body needs to have the energy you need on the road to be an Elite Road Warrior

FUEL is ENERGY.

Food is Fuel and Fuel is Energy.

And when you begin to think this way, Energy Habit Two will start to make a difference in your Road Life

There are four words that will become your fuel mantra. These four words simply and literally changed my food choices.

Four Words That Will Change Your Nutritional Regrets on the Road
Make The Healthiest Choice

What if you said those specific four words absolutely every time you were about to eat? How much different would the results be AFTER you chose the healthier option?

These four words, Make the Healthiest Choice became my personal mantra. I got serious and I mean serious with these four words.

I put it on my mirror so I would see the phrases and the overweight person staring back at me in the mirror every stinking time. (That guy was consistent!)

I even put it on my door so I would see it walking out of the room. I put a sticky note on my fridge in my hotel room if one was available to me.

I repeated those four words staring at a menu especially when my natural reaction at a restaurant is the tastiest choice or the largest choice.

And here’s a challenging question for you to think about: What could begin to change in your nutrition if you followed these four words, Make the Healthiest Choice? This could be a game changer for you.

My wife and I ask this question of our kids now: What would be the healthiest choice? When we go out to eat and they choose from the kid’s menu: What would be the healthiest choice? When they get a snack: What would be the healthiest choice? We want them to recognize this now at an early age. So, if a 7-year-old can do it, I know you can too!

Here’s the point: We want to feel healthy so we can accomplish and enjoy what we want out of our work and life. Your nutrition can and should be a source of energy for you to do your best work.

In this 2nd energy habit of FUEL, you’ll learn three actions that will change how you view nutrition on the road.

1.Continually Hydrate

Wait, hydration is not food! But just as a high performing car needs gas (food to the body), it also needs oil to run smoothly. And that’s exactly why we need to hydrate.

2. Clean & Green

This is where our four key words: Make the Healthiest Choice begin changing our decisions on the road. Don’t worry, you’re not going to starve yourself or have to eat only things you hate. This is a process.

At first, it will be Make the Healthier Choice. But it simply gets down to Eating Clean and Eating Green.

3. Carry a Controlled Substance

Two things I don’t care for: being hungry and limited options when I am hungry. This is why it’s critical you learn how to leverage the power of snacks or your own meal to subsidize in a way that continually fuels you and doesn’t put you in a spot to Make the Quickest Choice, or the Easiest Choice, or even the Largest Choice.

Once you learn how to carry a controlled substance and make it part of your road routine, you’ll be able to have complete control of your fuel on the road.

Warning…

This is a process.

It takes determination and dedication to have these four words become natural before you eat each meal or even snack. Chances are there will be times you will choose a different key word in the four words (easiest / quickest / largest / tastiest). But the key is what you do the next meal.

I’ve found that not continuing the pattern and making the 2nd mistake is absolutely critical to getting back on the nutritional wagon. You need to stop the bleeding immediately. Engrave “Make the Healthiest Choice” in your mind. Remember, only YOU control your nutrition, so take responsibility now. Implement these four words with your very next meal on the road. Then at the next meal. Then the next…

You’ve got this!

What Every Elite Road Warrior Does the 1st Hour on the Road

I’ve been humbled and honored by all the feedback, support, and positive takeaways from so many people who’ve read my book, ERW – Six Energy Habits to Master the Business Travel Life.

This book would NOT have hit #1 best seller in two categories (business travel reference and work-related health) without your incredible support so know how much I really do appreciate it.

I try to bring you tangible and practical strategies based on the six energy habits, the premise of the Elite Road Warrior book, that make a difference on your business travel day.

My challenge is two-fold:

1. Don’t think “this will never work” and never even try it
2. Don’t say “I’ve already tried it” and discount the content

The goal of this blog and the ERW podcast is to leverage the road and what it CAN give to you not let it limit you and what it can’t give to you. That’s old school and why most people on the road are just existing road warriors simply getting by.

We’re here to get better not get by.

I’ve seen MORE than my share of existing, sloppy road warriors and it breaks my heart. They can leverage the road to transform their work, health and home life! It’s possible and I’m living proof.

So here’s a question for you right out of the gate (and quite possibly an airplane gate for you):

Do you consider yourself a morning person?

Just hearing the word “morning” can often cause a mixed reaction of joy, excitement, anticipation.

Some people are HUGE morning people. They wake up with the sun and the morning is their best friend. “Give me that early morning sunlight and let me attack this new day!”

Then, there are the others…

I would say they’re described in this famous quote, “I’d like mornings better if they started later say, after lunch” by the great philosopher, Garfield.

Regardless if you’re a morning person or not, every single one of us on the road from executive to regional manager have one specific thing in common:

We ALL have the FIRST hour of the day. But here’s where it changes: how we spend the 1st hour is dramatically different.

I’ve found most people’s mornings are one of the following:
1. Lazy (do whatever I feel like doing) – meander
2. Reactive – check email, text messages, phone calls

Do either of these sound like your morning routine?

You roll over and immediately check your phone. In Bed. You check your email and start reacting to everyone else’s false emergencies and needs.

You eventually stand up and stumble over to the tiny coffee maker in your hotel room and gulp down as much coffee as possible, rush to get ready for the day and then start working based on what’s in your inbox.

By checking your email upon waking you have just hijacked your day. You are now reacting to what everyone else wants from you versus proactively setting the direction for your day.

I love this quote by productivity specialist, Carson Tate: “The first 60-90 minutes of the day is your opportunity to lay the foundation to achieve your goals and dreams. Yet, for many of us, our morning routine is undermining our achievement. Instead of setting up the day for purpose, success and enjoyment, we become reactive slaves.”

Jeff Sanders of the 5AM Miracle says, “the norm for most people is starting off each morning with the decision to procrastinate by smacking their alarm clock and delaying the decision to bounce off to bed and dominate their day. Snoozing inadvertently becomes a reactive choice, which leads to further reactivity.”

I love this Hal Elrod quote: “Most people just focus on getting through the day, taking the path of least resistance, and pursue short term, short-lived pleasures along the way, while avoiding any pain or discomfort that might cause them to grow.”

I can hear the pushback already: Alright Mr. Self-Proclaimed Elite Road Warrior, you don’t know my travel schedule or how long my evenings are or….

You’re right… and wrong.

You’re right, I don’t know your exact schedule.

But you’re wrong in that when you pushback you already are in a defensive mode and the more road warriors I talk to, the more I learn this is Pandora’s Box where there’s a lot more involved:

  • working too late with your laptop lover over dinner then in your room and it’s taking you twice as long and your work is half as good
  • hanging out too long at the hotel bar
  • catching one more inning or quarter of the game or mindless binging on streaming services

Shall I go on?

But the most successful are both of the following in the morning:
1. Intentional – They have a plan
2. Focused – They execute the plan 

And THIS is regardless if they’re a “self-proclaimed” morning person or not.

They use the 1st Hour to do one specific thing: take care of me first (it’s all about me, baby!) – but in THIS instance, it’s a GOOD thing!

How do you use the FIRST hour of your morning on the road?

Lazy and Reactive
or
Intentional and Focused

My goal is for you to be willing to experiment with your first hour of your morning on the road and ask how you can maximize it to be a catalyst for the day ahead.

Spoiler Alert: the KEY to a successful 1st hour of the day begins the night before: getting a good night of sleep

Most people struggle in the 1st hour of the morning simply because they’re just too tired, maybe even exhausted. They’re just not getting enough sleep.

George Lorimer had a challenging quote: “You’ve got to wake up each morning with determination if you’re going to go to bed with satisfaction.”

And how do you do that? By leveraging the power of the first hour of your day. What can you do each morning that will create energy for you for the day ahead?

That question is intentional and focused and what gives the high achiever an energy edge.

So, Why the 1st Hour of the Day?

1. Blank Slate – the day has not taken over just yet
2. Your Mind is Clear
3. Nobody else’s agenda yet
4. What you choose to do will give direction to the rest of your day

But this is assuming you’ve not had only a few hours of sleep, and waking up a little hungover or feeling like you swallowed a half dozen cotton balls.

Here are some Definite Don’ts right from the start:

  • Don’t email
  • Don’t check my phone
  • Don’t turn on the TV
  • Don’t waste time

Now, everything is viewed through the Six Energy Habits on the Road, so the ideas are to encourage you to implement as many of the six energy habits when you leverage your first hour of the day.

2nd Spoiler Alert: You can hit 4 of the 6 Energy Habits in the 1st hour of your awake time.

So What does every Elite Road Warrior do the 1st hour on the road?

Here are 8 Practices to Creating An Energy Hour Before Your 1st Minute of Work:

Two quick details:
1. You don’t have to do every single one – they’re practices, ideas for you to pick and choose what works for you
2. The 8 are in no particular order except the 1st one:

1) Drink

I don’t mean alcohol or even coffee.

Chances are you don’t drink enough water during the day and/or have an adult beverage or 3 close to bed and you have that feeling when you wake up that someone stuffed a cotton ball in your mouth multiplying every hour!

  • Water is absolutely critical to get your high performance vehicle, aka: your body, the fluids it needs to run at an optimal level.
  • You need to add water into your body immediately to wake your system up and ready for the day ahead and this means before Coffee (which is morning booze to most road warriors)
  • But what does an ERW do? – My morning drink – room temp water / lemon essential oil / hymalayan pink sea salt / greens powder

Two Quick Tips:

  • Set a goal of how much water you’ll consume within the 1st hour – if your only water absorption is from water hitting your body in the the shower or rinsing your mouth after brushing your teeth, set a goal of 8 oz. If you’re taking the Morning Drink then set a goal of 16 oz.
  • Think Convenience – have it set out or made the night before – ease will help set the habit

Drink falls under FUEL Energy Habit #3

2) Learn

Read or listen to something for personal/professional growth. The 1st hour of your morning on the road is a perfect time to “get your read on.”

What if you reserved time (30 min / 20 min / even 10 min) to learn – activate your brain and put something good / challenging in the 1st hour of the day? You could read, I don’t know, maybe a book called Elite Road Warrior. There’s an audio version too, so no complaints, man.

Learn falls under DEVELOP – Energy Habit #5

3) Meditate / Pray

This is time to be mindful. This could be a spiritual practice or just a stress release, centering practice.

Meditation can be simply clearing the mind and finding a place of peace. Prayer is well, prayer. Talking to God. I’m not trying to sell either concept but a reminding you of their value especially the 1st hour of the day to give you energy.

Many do breathing exercises as they meditate. Others use Guided Meditation.

I recommend the 10% Happier App –  but there a number of other apps.

Prayer reminds me life is not all about me. Just think through which one would serve you during the 1st hour of your road morning. Just 5 minutes will make a big difference.

Meditate/Pray falls under DEVELOP – Energy Habit #5

4) Write 

Journal / think space

I realize this is a big step for most road warriors and definitely higher up in the Elite Road Warrior levels.

But it needs to be on your radar and hence one of the options.

This could be as simple as writing one line, the concept from Scott Mawdesley which says it doesn’t matter what you write but that you write. It could be something reflective, a way to process your past day, something you’re learning, etc. Here are Scott’s Write One Line Journals: www.WriteOneLine.com

Or consider the ERW Branded Journal

THINK SPACE – this is putting your thoughts on paper. I’ll take even 5 minutes with my Think Space Journal (TSJ) to “get things out” (it could be work-related, ideas for connecting with my family, writing ideas, anything)

I love looking back at the end of the quarter for trends and where my list has gone the past few months in both my quarterly journal and my think space journal.

The point is trying something that works for you and give it a real shot

Write falls under DEVELOP – Energy Habit #5

5) Move

We simply don’t move enough when traveling. The road does the moving for us but we’re usually sitting down. On a plane, in a rental car or RideShare, in a conference room or restaurant.

We need to be intentional about adding movement into our day and we do that by Increasing movement in 4 ways.

  1. Stand – up on my feet not down on my butt
  2. Walk – take that stand and move forward
  3. Run – think cardio
  4. Lift – think strength training

And the morning is a perfect time to “get your MOVE on” You can even combine energy habits with MOVE and DEVELOP – listen to this podcast or an audiobook as you go for a walk or run or workout

Moving creates energy in your morning and gets you ready to perform.

Move shockingly falls under MOVE Energy Habit 1

6) Connect with Family/Friends

Connect focuses on not being a check-in guy or girl but a connect-in guy or girl and this is done in a Block & Tackle time like now.

This may be a text banter with a spouse, child, or friend.

But the purpose here is to have real purpose that moves the relational needle

Connect: Intentionally / Thoughtfully / Creatively

In the ERW book in the Connect chapter, I dive deep into each one of Connect: Intentionally / Thoughtfully / Creatively so that may be your best reference.

Ideas:

The point is taking time to connect with those back home in an intentional, thoughtful, and creative way.

Connect with Fam/Friends falls under CONNECT – Energy Habit #6

7) Eat

This is an absolute MUST to get something healthy to refuel your body especially if you don’t know when you’ll eat next or exactly what.

Control every meal you can on the road with CLEAN & GREEN. Clean and Green is a process.

Remember: Add first then reverse. Get the good stuff in then begin eliminating the bad stuff.

Too many people have a coffee and donut/bagel breakfast and wonder why their energy tanks mid morning or make a bad lunch decision.

Not the ERW.

Remember, food is fuel and fuel is energy. Most mid to high level hotels have a good breakfast selection but you need to “select” the right food.

We must make smart choices that increase and almost guarantee our success for the day ahead and that 1st hour means fueling the Ferrari!

Drink falls under FUEL – Energy Habit #3

8) Plan / Review

Sadly, most of us go into reactive mode for the day ahead. We put it little to no thought of where our day is headed and then we wonder why didn’t get much of anything done especially of any importance.

But what if we took even a few minutes to plan our day and really think through the Top 3 tasks that need to get done?

We know the value of planning but how about making it part of your energy hour that affects the rest of your day? If you don’t plan the night before, this could be your time so you know where your day is heading before it officially begins.

I choose my Big 3 – Must Do No Matter What most important tasks. I ;ist my appointments for the day which include appointments to myself to Block and Tackle (discussed in detail in the ERW book).

Review is looking at who you’re meeting with today, do some research on LinkedIn, review your presentation, pitch, etc. I want to be sharp and on my game by not only knowing people’s names but a little about them, the agenda, and what I want out of the meeting. This all comes out of a quick review.

Take a few minutes to plan your day and to review. It’s a must to becoming an ERW.

Plan / Review falls under PERFORM – Energy Habit #4

 

So let’s make some changes!

1. Choose which of the eight options we just discussed that you want to begin to implement
2. Create two versions. Why? Because some mornings you’ll have more time than other days and you want to be able to do something, anything, just not nothing! (heard THAT line from me before?!?)

Long Version (ideal)
Short Version (bare minimum)

Here’s a Personal Examples of My Normal Routine:

1. Drink – 1 min (make and drink)
2. Read – 20 min
3. Pray and Meditate – 15 min
4. Write – Journal – 15 min
5. Move / Listen – 30 min
6. Connect – 10 min
7. Fuel – 15 min
8. Plan (my day / names and research of the people I’m meeting) / Review – presentations, etc. – 15 min

My long version is 2 Hr
My short version can be 30 min or preferably 1 Hr

Leverage that for road for YOU to become an ERW today.

You Got This!

How to do more than survive a trade show on the road

One of the aspects of business travel for many road warriors is trade shows, events, conferences, etc.

Whether you’re working them or just attending them, they can be an absolute grind that becomes even more of a challenge.

Those very long days and sometimes even longer nights expose many of our already bad road habits on the first day let alone an entire event!

I remember my very 1st large trade show that I was “working the booth” as we often say.

It was in Orlando in the early spring so I was thrilled by the weather coming from Chicago. Silly me to think I would get to enjoy ANY of that Florida sunshine. The show hours were ridiculous, then the customer dinners and corporate events/parties at night.

I was young, ambitious, foolish, and did NOT know how to pace myself in those early days.

For someone who’s never worked or attended these type of events, they somehow seem more glamorous than the true reality.

I rarely saw the sun, ate whatever and whenever I could. I was unable able to enjoy the hotel except crash on the bed in a complete coma which seemed like a nap then wash-rinse-repeat.

My voice was shot, my feet hurt, I was tired of giving the same elevator pitch to people who too often could care less, and I had my fill.

And the more my role changed and my title increased, the more responsibilities I had on any given day of an event.

At one point, I was working the booth, in meeting rooms, hosting dinners, attending 2-3 corporate events into the wee hours of the morning, then having to get up early for key breakfast meetings.

Day after day after day after day.

I did NOT know what I didn’t know and just grinded myself through the trade show / conference season not knowing there was any other way.

Here are three of the Most Common Challenges I Faced

1. Food-Related = how do I find a decent place to eat on a trade show floor or conference? And it’s a challenge with going right to an event after the show to a corporate event that only serves appetizers.

2. Sleep-Related = I get more sleep at home with an infant than I do during the week of a trade show event or conference!

3. Health-Related = all I do is stand and I’m wiped out. No time to workout and even if i did, I wouldn’t have the energy.

But…

 

 What can you do to not only survive a trade show or event on the road but really thrive?

I mean the kind of thrive where you stand out as the show goes on while others are tanking big time?

Three Event Realities:

Reality Number One – Only you can take care of you – most barely do on a normal travel week but all the more the week of a trade show and/or conference

Reality Number Two – You don’t have to attend every event or be there every moment

Reality Number Three – Winging it is a horrible plan – too many business people just “go with the flow”

So, how do you do more than survive a trade show on the road…?

CREATE A PLAN…

Four Thrive Plan Essentials at an Event

1. Sleep Schedule

I start with this because on these grueling weeks, this is the 1st priority to go. You look at the average person on day two not to mention day three and they’re a walking coma.

Sleep is our biggest performance enhancer on the road but it seems to become even less of a priority with a brutal morning-to-night event schedule.

We MUST prioritize sleep and remember reality #1 – only you can take care of you I know the amount of sleep I need to be sharp – not just coherent – so I need to do whatever I can to guard that sleep time.

When you’re tired you make tired choices that are the path of least resistance and are only convenient, rarely healthy or the smartest choice.

Michael Hyatt often says, “the more tired I am, the dumber I get.”

I’m starting with the biggest ask in guarding your sleep, but it’s the biggest difference maker to your energy especially at a trade show or an event.

You need even more sleep at trade shows, conferences, events because you’re consuming far more of your energy so make sure you guard your sleep ESPECIALLY your 1st and last night.

Why those nights? Get your event off to a good start and the last night you want to start removing the sleep debt you put yourself in and you don’t want to be a complete train wreck and useless to those back home.

Event Tip – if you’re at an event, don’t make a HUGE DEAL when you decide to leave. No one ever really knows unless you make a huge deal that you’re taking off. I’ve found when I used to make this BIG ANNOUNCEMENT, this is when the peer-pressure came in full force – and… I often caved. But if you just slip out to go to the bathroom then head out the door instead of back into the madness, you’ve just pulled off a masterful escape.

An ERW (Elite Road Warrior) knows when it’s time to go and is shameless about it. They know who they need to see at a corporate event or party, they know the end goal of that conversation and when they’re just hanging around just to hang out. Look at the bigger picture and what an extra hour at a late night event will do for you in the long run compared to an hour of quality sleep.

2. Water

We normally don’t consume enough water on an average day, but Continually Hydrate is a key focus area.

You need to be responsible for your own water which starts with carrying your own water bottle. I don’t know, maybe an ERW branded water bottle with a slick handle? Just sayin.

You need to stay hydrated if you’re up on your feet and talking to people all day. There are often places to “fill up” water but rarely anything to put water in more than a toddler dixie cup so BYOWB (bring your own water bottle)

Also, for you “adult beverage drinkers”… you absolutely must join the free 1:1 Match Program – create a rule that you won’t have a 2nd drink until you finish your glass or bottle of water.

This alone is a game changer for those who decide to get the happy hour drink and I don’t know, 4pm when they start serving it, hit 1-3 corporate events/parties and a customer dinner!

And shockingly, you don’t have to drink everything offered to you. Often, I save it for the “better stuff” later – you can take a pass just don’t try and make it all up later.

Another tip, know when you’ve had enough and just switch to water. Nobody there knows and to be honest, nobody really cares. They may actually like you better if you stopped a beverage or three ago!

The point? Get watered down, man.

Have water be your companion all throughout the day but especially the last hour before bed.

3. Meal Planning

I used to consume the worst food that was so overpriced and did absolutely NOTHING for my energy.

I inhaled it and felt like I ate nothing, but was reminded a couple hours later when my body’s trying to process it. I’m stinking up the joint looking around like it was someone else.

Remember, Food is FUEL and FUEL is ENERGY.

When you don’t eat or you eat poorly, it’s a direct correlation to our energy and that’s exactly what we need to not just survive but thrive at an event.

As a result, control what you can control and that starts with breakfast. Make sure you’re taking time for a Clean and Green breakfast to at a bare minimum set up your day guaranteeing you have a strong base if you don’t know what will happen the rest of the day.

Do whatever you can to guard your lunch break. If you’re working a booth, you’ll get a lunch break. Maximize it.

I always and I mean always do intel on my options, how long it will take to get there and what food will be available for me.

If I’m not working a trade show floor, I have even more control and less excuses. Many conferences offer a lunch so MTHC (Make the Healthiest Choice).

Remember, food is fuel and fuel is energy. Where most people crash is in the mid-to-late afternoon depending on what they had for lunch.

Don’t be THAT guy or THAT girl.

Take control of your food because Food is Fuel and Fuel is Energy

4. Maximize Your Breaks

You have breaks at an event beyond your lunch break. Ask for them. Guard them.

Make the most of them – find or do something that brings you energy not consumes more energy

1. Snack
2. Go Outside
3. Watch or Read Something
4. Meditate

These sound crazy and require effort but remember, you’re NOT everyone else. You’re an Elite Road Warrior and your behavior is different as a result.

Here’s a Tip that combines #3 Meal Planning and this one, #4 Maximize Your Breaks:

Create a Snack Bag – I have a certain small lunch bag I carry with me to “Carry a Controlled Substance” and not be caught off guard. Normally I use these on the road but especially for the Trade Show / Conference / Event Week.

And even more so if I’m working a trade show. I’m a captive audience and that mid to late afternoon crash can be avoided and this is one of the biggest ways – having a healthy snack that is easily accessible.

You need to take control of your day. Let me give you a recent example.

I was in Vegas at a trade show after walking the show floor and had an event to attend in the early evening before a client dinner.

In the past, I talk myself out of going back to my hotel room due to all the effort and choose the path of least resistance and just stay at the event and drink cheap beer or wine and eat unhealthy appetizers.

This time, though, I choose to make the effort to go back to my room, workout for just 10 minutes in my room for some energy, FaceTimed with the fam, had a healthy snack (since I had a kitchen in my room and that was done on purpose!).

At that point I was more than ready for my evening with two corporate events and a dinner.

It can be done.

Let’s Land This Plane

There is a way to do more than survive a trade show and/or event whether your working or just attending it.

I want to challenge you. You have more choices than you realize when you’re at or working an event such as a trade show, conference, etc. Most “go with the flow and react” but not an ERW.

We have a THRIVE PLAN then execute it no matter what those around us are doing or not doing. If you can learn to take control in the toughies like an event, you’ve got this for the normal business travel trip.

Leverage that for road for YOU to become an ERW today.

You Got This!

How I’m Learning How to Do Keto On the Road in Five Challenging Ways

One of the biggest challenges we hear from Elite Road Warrior Group research is how hard or challenging or impossible it is to eat healthy on the road.

A theme quote from my book: If you want to do something you’ll find a way – if you don’t you’ll find an excuse. – Jim Rohn

My self-identified role is to push you, challenge you, and hopefully motivate you to move beyond the average. From the existing or exhausted road warrior to an elite road warrior. This is my Master Evil Plan.

One of the biggest challenges on the road – eating healthy.

How you eat affects so many aspects of your road life:

  • How you feel about yourself – confidence, disappointment or even shame in how you look (I remember those days trying to escape that overweight guy who kept following me to each hotel bathroom mirror – hated that guy)
  • Your energy levels – Food is Fuel and Fuel is Energy

 

I’ve always been a bigger guy since my college days of lifting and eating a ton.

In college, there’s the freshman 15 and
For the business traveler, there’s the Travel 20. And I was such an over-achiever I hit 40 pounds overweight to prove it.

If you want to see that picture, check out eliteroadwarrior.com and watch the video on the top header.

I loved eating the best of the king’s food and drinking the best of the king’s wine and have more than enough opportunity on the road.

Here’s one sad, revealing true story: I was at a large dinner party of 12 and someone after dinner challenged to pay money to anyone who would finish the table’s dessert.

Now, this wasn’t some dainty-cute dessert. This was one pound of brownie and a gallon of ice cream. Topped with a mountain of whipped cream.

Once they started throwing out large bills, I was in. I milked the experience acting like I was done so they would throw more money down.

I finished every last bite and did my “victory lick” with my finger of the last piece of chocolate.

I won.

Or so I thought.

I didn’t sleep for one second that night. I could not digest what I had just eaten mind you after appetizers, a Porterhouse Steak, and serious Vino.

I couldn’t even lay down. I was miserable for 72 hours.

Brutal. Stupid.

 

Once I dropped the weight, I would add 10 then lose it. Add 15 then lose it.

I didn’t look bad. I just didn’t feel my best. I felt it the most around my stomach.

Many of you can relate.

Then my wife got involved – that always changes, well, about everything!

She wanted to lose the weight from the last child. But although she’s in good shape, she just struggled to lose that last 15-20 pounds.

I’ve found myself there again minus giving birth.  My wife’s friends had been doing Keto but we were a little concerned about the quality of food they were eating, getting the Keto flu, with symptoms such as low energy/ nausea, hunger cravings, brain fog, constipation, bad breath, difficulty sleeping, etc.

My wife was wanting the same weight loss results they had, but we just left the whole Keto-thing alone for awhile.

We’ve been following Dr. Axe for awhile now and you can at DrAxe.com

He has his own practice and started seeing a number of patients doing Keto but had a similar experience as my wife’s friends. But it got personal when his own mother became very sick with cancer and he encouraged her to go on a certain type of Keto Diet which he tweaked with his paleo spin.

The results were amazing. Her cancer was gone and her health bounced back incredibly.

Dr. Axe saw similar results with a ton of his patients and ended up writing a book, ironically called Keto Diet by Dr. Josh Axe.

Since we follow and trust him, we picked up the book and the audiobook versions.

I listened to the audiobook on the road during a ton of drive time visiting California in early May. My wife listened to it on her commute to and from her elementary school as a 2nd grade teacher.

We were hooked on his style of Keto and were willing to try it.

But.. here’s the catch:

My wife didn’t want to start the Keto30 without a long ramp-up plan.

So, we used May to integrate the full-on Keto30 on June 1st.

Keto30 is a 30-day focus to jumpstart the Keto program.

Now, I’ll get into the weeds of how we’re doing it and how it’s going but I wanted to give you the backstory up front.

The first thought that came to my mind when my wife wanted/demanded I do this with her was:

“I can’t possibly do this on the road. Eating healthy is already hard enough but going Keto style is just not possible.”

Couldn’t or wouldn’t?

That was my first reaction and I do this for a living! The reality is if you want to do something you’ll find a way and I wanted to find a way.

And the 1st level of being an Elite Road Warrior is becoming an Experimental Road Warrior.

You’ll go back to Experimental Road Warrior time and time again, to try new things and this is exactly what I needed to do.

Our family is primarily Paleo which means we seek to eat foods that are Whole Foods.

Megan Blacksmith defines a whole food as “something that eats a plant, grows on a plant, but is never manufactured in a plant.”

In short: No label and/or fewer ingredients the better

Here’s the Keto Way

1. Limit the Carbs (focus on getting your carbs through vegetables and certain fruits)

2. Organic Protein (grass-fed meat and wild-caught fish)

3. Increase the Healthy Fats (avocados / nuts / coconut, MCT oil, Ghee butter, raw cheese, healthy oils, even dark chocolate, etc)

4. Quality Supplements (collagen / bone broth protein)

Ironically, grass-fed meat and wild-caught fish are high-fat as well.

The overall point of Keto is most of your food intake is high quality fats and proteins and selective, quality carbs that are at a minimum.

 

Now, at the time of this recording, at halfway through the Keto30 and our May ramp-up time, I’m down 17 pounds.

My wife doesn’t know that and she doesn’t want to ask since she’s not seeing it on the scale as much but I can sure tell.

You can see it all over on her and especially with her clothes. I’m so proud of her! We’re both having success. And the 1st week of June I wasn’t traveling which helped. The 2nd week was two days of travel and this past week was the entire week.

Here are the five challenging ways I’m Learning to do Keto on the Road

1. Hotels with Kitchens

My success starts with where I stay – normally my hotels have at least have a mini-fridge which is the bare minimum but when trying to do Keto I look for:

  • A large fridge
  • Oven
  • Stove

I want to prepare and cook my own meals

A question came to me from a Road Warrior: what if you can’t find a hotel with a kitchen that is near you?

Answer: leverage every square inch of your mini fridge and see if you can find a Whole Foods near you to eat their hot dinner

I’m willing to do the extra driving if a hotel with a kitchen is in striking distance. If I can pull it off on the Las Vegas strip finding a full kitchen, I can most places.

2. Grocery Stores

This is an absolute must – but my 1st day I BRING my own food depending how busy my 1st day would look like especially if I couldn’t get to the grocery store until Day Two of my business trip. I usually do this anyway on my 1st day of my trip but especially doing Keto and 100% of the time on Keto30.

Make sure you set up your business trip for the highest chance of success but ESPECIALLY on Keto30.

Another question that came in was: What do you purchase at the grocery store?

I try to shop at Whole Foods and/or Trader Joe’s every chance I get, even an Aldi which is owned by TJs has enough for me for a business trip. A regional chain grocery store will do if needed but read the label and ask questions, especially on the meat!

1st of all, I shop the perimeter which means the fresh stuff not the box stuff (remember the definition of a whole food – doesn’t have a box)

  • Greens – spinach / kale / Swiss chard / cilantro
  • Meat – beef / chicken / fish
  • Veggies – organic broccoli / cauliflower / green beans
  • Berries – blueberries / strawberries / blackberries / raspberries
  • Grass-fed butter to cook with
  • Mixed nuts
  • Avocados and olives
  • Almond Milk for smoothies
  • Grass-fed Yogurt
  • Matcha Tea

I know, it sounds like a week’s worth of groceries but I buy ONLY for my trip and IF there are any leftovers, I bring them home and if non-perishable, I’ll save them for my next trip.

Note: I cook most of meat at one time if possible: I’ll bake all three chicken breasts at the same time or all three pieces of salmon so I have it ready in case the next night I’m not in a hotel or it’s my last day of the trip

3. Add the Highest Quality Supplements

Dr. Axe teamed up with one of my all-time favorites Dr. Jordan Rubin to create an incredible supplement line: Ancient Nutrition.

  • Collagen
  • Bone Broth Protein
  • Digestive Enzymes
  • MCT Oil

I interview Dr. Jordan Rubin on Keto, supplements, etc. on my ERW podcast episode 032 for those of you who want the science behind Keto and the supplements.

4. Intermittent Fasting

This is not required but definitely a kickstarter to Keto.

Intermittent Fasting (IF) – eating within tighter windows within your day to give your digestive system a break and allow your body to burn more fat for longer periods of time.

Dr. Axe suggests 8 hour / 7 hour / or 6 hour fasting options.

My road experience when I don’t have control of my time as much. I’ll eat hotel hard-boiled eggs or make a smoothie in the morning to eat later, or whatever is easiest between meetings to try and keep on schedule.

5. Stop Drinking on the Road

To some of you, this is the easiest one of all because you’re not a drinker of the alcohol-variety.

But most road warriors are drinkers in some form. Statistically, road warriors drink over 30% more on business trips and too many are functioning alcoholics. Don’t believe me? Stop for 30 days on the road or how about just one business trip. Or just one night? See how THAT goes and let me know.

But what if you’re at at social event or client dinner?

This is for 30 days – it revealed to me my habit of how often, not necessarily how much I drink on the road.

Flights / evening after a long day / nice restaurant with a great wine list / corporate credit card where the shelf of the liquor is easily upgraded or doubled for that matter.

It’s been a challenge but good for me to take a 30-day break from any and all alcohol

If you’re going to do Keto30 and really see results, alcohol must go. It has so much sugar which Keto30 avoids except a limited amount of allowed berries.

Bonus Recommendations

1. My Life Saver Item – Lunch Box to Carry a Controlled Substance – I bought good quality Tupperware in different sizes that fit exactly in my travel snack box to maximize space along with a Spoon/Knife/Fork All-in-One.

2. BYOB – bring your own blender

This content is not for the faint of heart. You have to want to it to do it otherwise you’ll find an excuse, a whole bunch of people to side with you (who are most likely overweight and not self-disciplined).

I wanted to do something difficult, under he Energy Habit: FUEL,  and that’s doing not only Keto Diet but Keto30.

If you are serious about dropping some weight and getting control of your food and alcohol intake, hopefully I’ve proven this is a viable and possible option even on the road.

So, wherever you are on the road, do something, anything, just not nothing to master the business travel life.

Go and get your girlish figure back and leverage the road to get it.

You Got This!